CASE STUDY: Amateur sites vs glossy standard sites.
Giancarlo had been looking at a proposal on content creation. More or less? Spaced out over time or concentrated. He had some decisions to make. To take a break he visited the New York Times online where he read the obituary of William Goldman, one of the great content creators of Hollywood – from Butch…Read More
CASE STUDY: Where do I sell better? (How am I better or worse than the competition?)
Harry looked at his stats. He wasn’t sure what to make of them. Every day he checked the numbers on his business. Recently they had begun to seem… strange? He felt like they were missing something important. He just wasn’t sure what it was. “Ever since I can remember I’ve been graded somehow.” Harry shared….Read More
CASE STUDY: How do you compete and grow in 2019?
Shap was feeling reflective as he walked down the street, through fallen leaves. “2018 is coming to an end. What will 2019 bring?” he thought. Autumn always made him slow down and think backwards…then forwards. It was time to plan the next year. What would 2019 bring? “What will I bring to 2019?” Shap asked…Read More
CASE STUDY: What gets measured gets managed. What do you do to retain your customers?
Larry looked away from his screen and rubbed his face with his hands. He had a two word phrase stuck in his head. He tried to shake it loose by shaking his head. The phrase was like a lyric from a song. He kept hearing it again and again, “attention retention, retention attention, attention, retention.”…Read More
CASE STUDY: Powering Subscriptions
Scott had been turning a problem around in his head, over and over. It had ruined his afternoon walk. He couldn’t have told you what he saw on the walk because he was, mentally at least, still at the office. He had just purchased an ice-cream when a powerful idea hit him. He almost dropped…Read More
CASE STUDY: Black Friday / Cyber monday
“I need to let it all out,” thought Fiona as she waited to meet Susan at the cafe on a tree lined street, “it’s been a hell of a week.” It was Saturday and, like every Saturday, Fiona meet with her friend Susan, a powerful online marketing executive, to have breakfast in their favorite coffee…Read More
VPC CASE STUDY: Analytics – Sales Drop
Fadi woke up groggy. It had been a long day yesterday and a short night. All of his energy and focus was going into his new product, Xenon. It was set to launch in a week. Years of dreaming, months of effort and he and his team were finally close. One week. He flipped open…Read More
CASE STUDY: Leadership – Teams (Sean Christian)
Leadership – Teams (Sean Christian) Sean lifted his hands from his keyboard and started counting with his fingers. His thumb was number one. He’s made it all the way around to his other thumb by the time he was done. “Yep, ten.” he thought to himself. “Ten teams in my working life.” He wondered what…Read More
CASE STUDY: Leadership – Systems and Processes
“Hey boss, there’s a problem.” Jimmy got the text at a bar. On a Friday at 22:45. It was nine hours earlier on the West Coast…but still. The sender of the text was a senior manager. She had worked for Jimmy for years. He read the text over again. “Yep, we’ve got more than one…Read More
CASE STUDY: Leadership – New Tools like AI
Matt had woken up at six that morning and was finally, at last, on his couch at ten that night. He had a cold beer from the fridge. National Geographic was on the TV. A capuchin monkey in Brazil was using rocks to crack open the shell of a cashew nut. A researcher from Oxford…Read More