Matt had woken up at six that morning and was finally, at last, on his couch at ten that night. He had a cold beer from the fridge. National Geographic was on the TV. A capuchin monkey in Brazil was using rocks to crack open the shell of a cashew nut.

A researcher from Oxford narrated, “they’ve been doing this in the same way for about a hundred generations. They don’t change, they don’t learn. In human terms 100 generations would be about 2,500 years.”

Matt reflected back on his day. He didn’t mind working all day. He enjoyed his work, actually, when he was making progress. But, too often, he felt more like a monkey than a man. Doing the same thing over and over again. Not changing, not learning.

He knew that new technology was the way to change. Better tools, faster learning. It was what separated us from the rest of the animal kingdom. But that didn’t mean it was easy.

Matt reflected on his fears about new tools…

Potentially low ROI… “I invest a lot and don’t get much of a return. The promise is always great but it’s hard for me to know how much time, energy and money I will need to invest to get the benefit. And will the benefit be everything that I hope?” Matt questioned.  

Distraction from current business… “It’s not like I have a lot of resources to spare anyway. I’ve got a hell of a backlog of things I need to get to. And then something is always on fire.” Matt thought.

“But then, if I don’t change. I’ll be doing the same things forever, not making progress, and some competitor will wipe the floor with me and they’ll probably be using AI,” Matt concluded.

Questions for discussion

  • How could do you break the pattern of doing the same things, day in and day out?
  • How do you approach new tools?  
  • How are you deal with AI specifically?