Harry looked at his stats. He wasn’t sure what to make of them. Every day he checked the numbers on his business. Recently they had begun to seem… strange? He felt like they were missing something important. He just wasn’t sure what it was.

“Ever since I can remember I’ve been graded somehow.” Harry shared. “In school, obviously, you are told every week how you are better or worse than average. It helped me figure out where to focus. I was good at history but not languages. I didn’t like grades but they are very, very useful. I didn’t want to spend my life average…or below average. That would be a waste of my time.”

But in his business Harry had a hard time figuring out where he was better and worse that others. He would ask his peers. But those conversations weren’t really scratching his itch. He wanted real data on the key metrics. “Am I better at conversion? LTV? Retention? Where am I strong? How can I get stronger? Where am I weak? How can I make sure my weaknesses don’t kill me?” Harry asked.

“Once I know,” thought Harry, “I can figure out where to focus. And how I can win.”

Question for discussion

  • How do you know if you are doing better or worse than the market?
  • What are your strengths? What are you doing to make them stronger?
  • What are your weaknesses? How can you minimize them?