April 25, 2016

Myth Busting: "Everyone will play a game to get lower prices"

There are a few common responses we hear when introducing dynamic pricing. One of them is this: “Everyone will play a game to get lower prices.” Like maybe everyone will buy a crappy Windows machine. The fear behind this myth is that dynamic pricing will lower revenue. Since the goal of dynamic pricing is to increase…

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April 21, 2016

Myth Busting: "Shop owners know the best price for their products"

Here’s a myth that the dinosaur billing companies have been spreading lately. “Shop owners know the best price for their products.” We’ve yet to meet a shop owner who thought that they were great at pricing. But our dying, non-adaptive friends in billing are trying to spread this myth. Fine. We’ll give it a quick…

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