October 5, 2016

Treating Risk Like Cancer

An embarrassing thing happened to me in Amsterdam. I’d just finished dinner with a new partner at a nice restaurant. Ok – more expensive than nice but you know what I mean. I grade food in Amsterdam on a curve. We were getting to know each other, talking about where we came from and where…

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May 16, 2016

Software Eats Billing (Part 1)

What do nerdy, science fiction reading kids do when they grow up? They try to build the world of their dreams. They work on realizing their visions of the future. It’s a frustrating way to live, obviously. There’s a big gap between the life that we dream and the life that we live. Our dreams cause tension. And that tension is fuel for creation….

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May 16, 2016

Software Eats Billing (Part 1)

What do nerdy, science fiction reading kids do when they grow up? They try to build the world of their dreams. They work on realizing their visions of the future. It’s a frustrating way to live, obviously. There’s a big gap between the life that we dream and the life that we live. Our dreams cause tension. And that tension is fuel for creation….

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February 15, 2016

We just did an A/B split test. 9 things went wrong (and got fixed!)

How do you know if you’re better than the next guy? Ever since we were kids we’ve needed to compare ourselves with others. From having the best baseball card collection to getting the best grades, comparing ourselves to others is in our nature. It’s not our most attractive trait. We know. But we still do…

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June 26, 2015

Trying to please…and failing

I recently read The Obstacle is the Way, by Ryan Holiday. There’s an interesting story about George Clooney’s early days as an actor. He learned a lesson that I keep having to learn. Over and over again. Read more…

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May 28, 2015

How would you show the lift?

We work in an industry with thin margins. Like supermodels, the margins are only getting thinner. A 10% lift is a big, big deal. It lets you buy traffic you couldn’t afford before. It lets you grow. How would you show it to our market? Read more…

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May 28, 2015

Vendo Partner Conference 2015

Last years Vendo Conference changed the show calendar for our industry. See what’s coming this September. Read more…

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May 20, 2015

Is there a better way to do deals?

A few common complaints about deals. 1. Your deals take forever to set up. 2. It takes months to find out if the deal is good. 3. You never know if you have the best deal. 

Is there a better way to do deals? Read more…

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January 16, 2015

Cross sale choices…big or small deal?

Question: “How much does the cross sale affect how much money the shopper spends? In other words, how much does it matter which products I do cross sale deals with?”

Answer: “More than you might think…”

Read more…

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September 5, 2014

Pricing Right

You don’t usually think of the travel industry as great innovators. But when it comes to pricing they’ve been ahead of the consumer internet for decades. You know that the person sitting to your left on a flight paid a different price than you did. You know its true of the guy in the room…

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