(This is a capstone bringing together analytics and leadership at the close of the 2016 Vendo Partner Conference.) We want to share a few thoughts about analytics and leadership as a capstone for the Vendo Partner Conference. A capstone is the last piece you put on an arch. It connects the two sides. We’re…Read More
Software Eats Billing (Part 1)
What do nerdy, science fiction reading kids do when they grow up? They try to build the world of their dreams. They work on realizing their visions of the future. It’s a frustrating way to live, obviously. There’s a big gap between the life that we dream and the life that we live. Our dreams cause tension. And that tension is fuel for creation….Read More
The Purpose of a Business is to Create a Customer
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business,” wrote Peter Drucker. I’ve mentioned before that I’m a big fan of Drucker. In this…Read More
Myth Busting: "Shop owners know the best price for their products"
Here’s a myth that the dinosaur billing companies have been spreading lately. “Shop owners know the best price for their products.” We’ve yet to meet a shop owner who thought that they were great at pricing. But our dying, non-adaptive friends in billing are trying to spread this myth. Fine. We’ll give it a quick…Read More
Want to know the best price to give shoppers?
Want to know the best price to give shoppers? I don’t. That may not sound very responsible. I used to want to know the best price to show each visitor. But, for me… well, I just don’t have space in my head for it anymore. Customers are too different for me to even try. Each…Read More
Dynamic Pricing: A Vendo Explainer
Let’s say you have 100,000 people visit your online store every day. How do you give each visitor the right price? Simple question. F***ing hard to answer. But we’re going to try in this Vendo pricing explainer. Let’s start with some definitions. “100,000” is clear, “visitors” ok, “online shop” got it, “each one”…yep. Really the only…Read More
You don’t usually think of the travel industry as great innovators. But when it comes to pricing they’ve been ahead of the consumer internet for decades. You know that the person sitting to your left on a flight paid a different price than you did. You know its true of the guy in the room…Read More