March 22, 2019

How the hell am I going to grow in 2019?

Mickey checked his phone while he waited at the restaurant to meet his business partner for lunch. The alert showed the latest apologetic text. “Sorry, I’m on the road…will get back to you soon.” “I’m pretty sure this is a waste of time,” thought Mickey. For weeks he had been chasing an opportunity with a…

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March 20, 2019

F*ck! My lifetime value is dying a slow death!

Ondrej (pronounced OW-NDRiy) felt the life drain out of him as he looked at his lifetime value (LTV) numbers. “F*ck!” he said, as he looked above his laptop, and out above the surrounding buildings and off into the Prague countryside. “I put all of this effort into great products – totally unique – and frequent…

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March 20, 2019

Damn! My rebills are doing down – the count and the revenue. Why? What can I do about it? 

It was a Friday morning. Thursday night had been big. A little too big. Ante thought to himself, “I gotta leave this town.” It wasn’t the first time he’d thought that during a “morning after.” Yet, there he was at his desk. Checking his stats at 09:00. Same time as every other day. Ante scanned…

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March 20, 2019

What do we want from industry events?

“437 emails! Are you kidding me?” Justin closed his laptop in disgust. He had just returned from Vegas. He was jet lagged and drained…of energy, obviously, of his time and money, too. “Events,” he thought to himself, “Such high expectations. Such consistent disappointments. I gotta change the way I’m doing this.” What are the benefits…

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March 20, 2019

Customers are gold, even when they’re cold

Paul had seen 78TrottinHat before. A couple of times. Their relationship had started in 2016. It had been an “on-again, off-again” relationship. Paul liked that. The only thing better was an always-on relationship. But those were rare and they didn’t usually last for three years. 78TrottinHat had caught Paul’s interest. He wanted more to see…

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November 20, 2018

CASE STUDY: Amateur sites vs glossy standard sites.

Giancarlo had been looking at a proposal on content creation. More or less? Spaced out over time or concentrated. He had some decisions to make. To take a break he visited the New York Times online where he read the obituary of William Goldman, one of the great content creators of Hollywood – from Butch…

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November 20, 2018

CASE STUDY: Where do I sell better? (How am I better or worse than the competition?)

Harry looked at his stats. He wasn’t sure what to make of them. Every day he checked the numbers on his business. Recently they had begun to seem… strange? He felt like they were missing something important. He just wasn’t sure what it was. “Ever since I can remember I’ve been graded somehow.” Harry shared….

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November 20, 2018

CASE STUDY: How do you compete and grow in 2019?

Shap was feeling reflective as he walked down the street, through fallen leaves. “2018 is coming to an end. What will 2019 bring?” he thought. Autumn always made him slow down and think backwards…then forwards. It was time to plan the next year. What would 2019 bring? “What will I bring to 2019?” Shap asked…

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November 20, 2018

CASE STUDY: What gets measured gets managed. What do you do to retain your customers?

Larry looked away from his screen and rubbed his face with his hands. He had a two word phrase stuck in his head. He tried to shake it loose by shaking his head. The phrase was like a lyric from a song. He kept hearing it again and again, “attention retention, retention attention, attention, retention.”…

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November 20, 2018

CASE STUDY: Powering Subscriptions

Scott had been turning a problem around in his head, over and over. It had ruined his afternoon walk. He couldn’t have told you what he saw on the walk because he was, mentally at least, still at the office. He had just purchased an ice-cream when a powerful idea hit him. He almost dropped…

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