November 20, 2018

CASE STUDY: Amateur sites vs glossy standard sites.

Giancarlo had been looking at a proposal on content creation. More or less? Spaced out over time or concentrated. He had some decisions to make. To take a break he visited the New York Times online where he read the obituary of William Goldman, one of the great content creators of Hollywood – from Butch…

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November 20, 2018

CASE STUDY: Where do I sell better? (How am I better or worse than the competition?)

Harry looked at his stats. He wasn’t sure what to make of them. Every day he checked the numbers on his business. Recently they had begun to seem… strange? He felt like they were missing something important. He just wasn’t sure what it was. “Ever since I can remember I’ve been graded somehow.” Harry shared….

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November 20, 2018

CASE STUDY: How do you compete and grow in 2019?

Shap was feeling reflective as he walked down the street, through fallen leaves. “2018 is coming to an end. What will 2019 bring?” he thought. Autumn always made him slow down and think backwards…then forwards. It was time to plan the next year. What would 2019 bring? “What will I bring to 2019?” Shap asked…

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November 20, 2018

CASE STUDY: What gets measured gets managed. What do you do to retain your customers?

Larry looked away from his screen and rubbed his face with his hands. He had a two word phrase stuck in his head. He tried to shake it loose by shaking his head. The phrase was like a lyric from a song. He kept hearing it again and again, “attention retention, retention attention, attention, retention.”…

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November 20, 2018

CASE STUDY: Powering Subscriptions

Scott had been turning a problem around in his head, over and over. It had ruined his afternoon walk. He couldn’t have told you what he saw on the walk because he was, mentally at least, still at the office. He had just purchased an ice-cream when a powerful idea hit him. He almost dropped…

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November 20, 2018

CASE STUDY: Black Friday / Cyber monday

“I need to let it all out,” thought Fiona as she waited to meet Susan at the cafe on a tree lined street, “it’s been a hell of a week.” It was Saturday and, like every Saturday, Fiona meet with her friend Susan, a powerful online marketing executive, to have breakfast in their favorite coffee…

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