August 29, 2018

VPC CASE STUDY: Analytics – Sales Drop

Fadi woke up groggy. It had been a long day yesterday and a short night. All of his energy and focus was going into his new product, Xenon. It was set to launch in a week. Years of dreaming, months of effort and he and his team were finally close. One week. He flipped open…

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August 29, 2018

CASE STUDY: Leadership – Teams (Sean Christian)

Leadership – Teams (Sean Christian) Sean lifted his hands from his keyboard and started counting with his fingers. His thumb was number one. He’s made it all the way around to his other thumb by the time he was done. “Yep, ten.” he thought to himself. “Ten teams in my working life.” He wondered what…

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August 29, 2018

CASE STUDY: Leadership – Systems and Processes

“Hey boss, there’s a problem.” Jimmy got the text at a bar. On a Friday at 22:45. It was nine hours earlier on the West Coast…but still. The sender of the text was a senior manager. She had worked for Jimmy for years. He read the text over again. “Yep, we’ve got more than one…

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August 29, 2018

CASE STUDY: Leadership – New Tools like AI

Matt had woken up at six that morning and was finally, at last, on his couch at ten that night. He had a cold beer from the fridge. National Geographic was on the TV. A capuchin monkey in Brazil was using rocks to crack open the shell of a cashew nut. A researcher from Oxford…

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August 29, 2018

VPC CASE STUDY: Analytics – Artificial Intelligence

“Another day, another breakthrough. I feel like I’m living in a science fiction novel,” thought Warren. He had been flipping through Wired magazine special issue on Artificial Intelligence (A.I.). Wired was, admittedly, the public relations arm of Silicon Valley, but everything they were writing about was amazing, stunning. A Microsoft guy called A.I. “the most…

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August 29, 2018

VPC CASE STUDY: Analytics – Members Only

It had been a couple of hours since Kenny had checked his watch. It had shown 03:00. The club was full. Getting more packed, even, as the night went on. “Where do all these people come from?” he asked himself. All these clubbers. Members of the club. He poured a glass of champagne and leaned…

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August 29, 2018

VPC CASE STUDY: Analytics – Re-evaluating Affiliate Deals

VPC Sessions – Analytics – Re-evaluating Affiliate Deals Ante looked as his new screen. It was the just released Philips Momentum 43″ 4K HDR Quantum Dot Monitor. It was twice the width of his old screen. Much clearer and brighter, too. And this new screen had the advantage of actually showing images. His old screen…

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August 28, 2018

CASE STUDY: Leadership – What makes leaders great today?

Shap closed the book he had just finished reading. He put the book in its new home on his bookshelf. Right next to the dozens of other leadership books he had read over the years. This latest one had promised secrets of great leaders, of people that Shap admired, like Steve Jobs and Elon Musk….

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