“Another day, another breakthrough. I feel like I’m living in a science fiction novel,” thought Warren.

He had been flipping through Wired magazine special issue on Artificial Intelligence (A.I.). Wired was, admittedly, the public relations arm of Silicon Valley, but everything they were writing about was amazing, stunning. A Microsoft guy called A.I. “the most important technology that anybody on the planet is working on today.” Warren didn’t disagree.

After finishing an article on the latest advances in A.I. he closed the magazine and leaned back in his airplane seat.

A viral Louis C.K. comedy routine from Conan O’brien’s late night talk show popped in his mind. He was talking about new technology. “I’m flying. I’m in a chair in the air. It’s amazing. And nobody’s happy.”

A.I. seemed like that to Warren. It is translating languages better than professional translators. It’s writing its own code. It’s leaving A/B split testing in the dust. It’s giving us 20% better search results. But how could this new technology make him happy? How could it help his business?

Warren reflected on the article, “The future clearly belongs to people who can use AI. Everything is knowledge work today and A.I. is much, much better than humans at doing knowledge work.

“We’re just at the beginning,” Warren thought as the plane began its descent. “I’ve got to figure out where and how to use AI in my business. Or else I’ll get wiped out by people who do.”

Questions for discussion

  • How can I use AI in my business as it is today?
  • Which AI tools can I use? Which data would I use to teach the AI?
  • What is my process for prospecting for these tools? Who in my organization looks for new AI tools?
  • How do I prioritize which areas in which to bring AI first?
  • Which resources do I have to implement AI tools?